Intención emprendedora en la era digital
el papel de las habilidades blandas y los moderadores de recursos digitales, experiencia y redes sociales
DOI:
https://doi.org/10.56162/transdigital485Palabras clave:
intención emprendedora, habilidades blandas, recursos digitales, modelos de regresionResumen
El presente estudio analiza cómo las habilidades blandas influyen en la intención emprendedora de estudiantes universitarios en contextos digitalizados, incorporando el papel moderador de los recursos digitales, la experiencia emprendedora previa y las redes de apoyo. A través de un diseño cuantitativo, no experimental, transversal y correlacional, se encuestó a 535 estudiantes de licenciatura de programas económico-administrativos en México. El instrumento incluyó escalas validadas para medir la intención emprendedora, habilidades blandas (creatividad, proactividad, locus de control interno y aversión al riesgo) y factores contextuales. Los análisis factoriales exploratorios y de confiabilidad confirmaron la consistencia interna de los constructos. El modelo de regresión lineal múltiple reveló que la creatividad y el locus de control interno fueron predictores positivos y significativos de la intención emprendedora, mientras que la aversión al riesgo mostró un efecto negativo. La proactividad, pese a su relevancia teórica, no alcanzó significación estadística. En un segundo modelo, se incorporaron términos de interacción para analizar efectos moderadores, los cuales no resultaron significativos. Estos hallazgos destacan el impacto diferencial de ciertas habilidades blandas y sugieren la necesidad de intervenciones educativas más precisas, que fortalezcan la creatividad y el locus de control interno, y preparen a los estudiantes para enfrentar la incertidumbre. Si bien los factores contextuales no mostraron efectos moderadores directos, su papel potencial en trayectorias indirectas o mediadas requiere mayor investigación. En conjunto, el estudio contribuye a una comprensión más integral de los factores psicológicos y contextuales que configuran la intención emprendedora en entornos educativos mediados por tecnologías digitales.
Citas
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